Drive down any city road or highway and you are sure to come across huge printed hoardings. On the other hand, small banner prints displaying commercial advertisements are strung up on the electric poles, compound walls and even trees in our neighborhood. Outdoor advertising has become ubiquitous and accessible to business organisations both big and small. This is because flex printed ads are the most suitable and economical solution for this marketing vertical.
Material Standards
Characteristics of an Outdoor Print
Prints for outdoor advertising, by virtue of their end application need to satisfy the following conditions.
Weather ResistanceThe prints need to be waterproof. The inks should not run when exposed to the rains. Also the images should not fade when exposed to harsh sunlight.
StrengthThe print material should be strong enough to withstand the vagaries of the weather. By this I mean, that a gust of wind should not tear the flex media apart.
Cost PriceFinally, outdoor prints are generally very large in size. Outdoor banner prints can go upto 8 - 10 feet in size. And hoardings are downright humongous. So the per unit cost of these prints needs to be affordable.
Quality vs CostBanners hanging from a tree or an electric pole are generally not viewed up close. Hoardings on the sides of roads and highways are seen from hundreds of feet away. Moreover, these outdoor advertisements are given a fleeting glance from a moving vehicle. So outdoor prints need not be of an extremely high resolution.
A low or medium resolution print costs significantly less than, let us say photoprint with a lot of detailing. And anyways the human eye is not going to be able to register a slight coarseness in quality from long distances. So outdoor prints generally trade off a little bit of resolution, in favour of costs.
Fabrication Options
Metal Framed Flex Prints - With and Without Lights
The product described on this page is a simple, loose print on flex media. Customers source this print from us and install it at their end, as they see fit. But we also have options where the print is mounted on a metal frame, for you. These printed frames are again available in two varieties, lit and non-lit. Here is a brief description of the same.
Backlit Glow Sign BoardBacklit prints, as the name suggests, are lit from within. We fabricate a metal box of 6 inches depth. Bright fluorescent tube lights are placed inside the box. Finally a specialised flex media, which allows light to pass through, is stretched on top of the box. The end effect is a brightly lit print, which glows and instantly attracts viewers. Please jump to this page for more details on backlit glow sign boards.
Frontlit Flex Metal BoardHere the flex is stretched on a simple metal frame. The frame is pretty sturdy and fabricated from a 0.5 inch thick metal pipe. It has no depth. Nor is the print lit from within. But this solution works well for entry level advertisements and shop boards on a tight budget. To know more about metal framed flex prints, please go to this page here.
